It is now the end of the March and I haven't been able to keep you all updated via my blog as I would have liked to - it turned out to be a very busy month!
If you are one of the people who have visited my website before, you will have noticed that a new domain name, logo and watermark design is now in play. This was a major exercise this month and I am very happy with the overall result. I had identified the need for a new logo early this year, something that fitted with the new design of the webpage and the direction I want to take with my photography business.
I got in touch with a local design business through one of my regular clients who owns a nice group of logos for each of the various events they are organising. I was asked to fill in a nice design brief which quite helped me to formulate the requirements and objectives for my logo design. Unfortunately, when I was presented with a budgetary quote, I was presentation with a full business makeover and our expectations about the design job were lightyears apart. So I had to research other ways. After a couple of internet searches I came across an Australian company called Designcrowd, which serves as the middlemen between clients and designers (and design students!) from all over the world. Clients submitt a brief for a logo, website, business card or broschure design project, set a budget and willing designers respond to this brief with their respective designs. The client responds with his/her feedback and finally selects a winning design from the crowd of designers - the winner is paid the majority of the allocated budget. Sounds worth a try - so I thought!
I have to say it was quite a journey: soon after I submitted my brief and committed to my budget, design proposals from all over the world started flowing in (US, Europe, Seychelles, Australia, Russia, India and Indonesia just to mention a few). Over the course of 15 days I received over 180 different designs, however a small variation of a design theme counts as a different design. So I was reviewing logos, rejecting logos and providing feedback on logos for over two weeks!
The communication with the designers is in my opinion one of the main drawbacks of the Designcrowd service, you can only give written feedback via Designcrowd's webportal, so while it is good that you need to slow down, think about and correctly formulate your feedback, cultural and language barriers become quite obvious in the conversation with the designers. I spend quite some time to provide feedback for the most promising designs, but unfortunately the subsequent designs from each designer were always weaker than the original ones.
In the final stages of the project I was able to share my 20 favourite designs with some of my photography and non-photography friends to get their feedback. As said before, you can see the winning logo design now on this website.
In addition to the new logo and watermark, I decided to change the domain name of the website to 'www.guidobrandt.com', a domain that I had secured already a few years back - so please update your bookmarks (the old www.gbphoto.net will redirect automatically, but I will let this domain lapse soon). This means updating the profiles on various photo-sharing sites and Facebook to the new domain and I hope I have not forgotten any major site.
Last but not least new buiness cards are in progress as well, but this is another task for April!
Yes, I also managed to take some photos during March, but obviously the webpage makeover took a huge chunk of my time. March saw me taking photos for fun at the Rolex Formula One Australian Grand Prix at the Albert Park racecourse as well as an assignement as one of the official photographers at the Iron Man Asia-Pacific Championships.
I hope that April brings some more time to work on some of my creative projects - I have had quite a few ideas that I want to pursue!